The new site includes aesthetic enhancements and improved, user-friendly navigation for a more engaging user experience. One highlight is an improved “News” section to help keep members as informed and up-to-date as possible.
ApHC Executive Secretary Lynette Thompson said, “Modernizing our website for an improved member experience has been a years-long project we are so happy to roll out for 2021. While it was a team effort, I especially want to thank our IT and Marketing leadership for bringing this to fruition.”
The Appaloosa Horse Club (ApHC) was established in 1938 with a mission of preserving, promoting and enhancing the Appaloosa breed. The ApHC has since registered more than 700,000 Appaloosas, which are known for their distinctive color, intelligence and even temperament. True to their reputation as an extremely versatile breed, Appaloosas can be found in nearly every discipline including racing, endurance riding and serving as reliable family horses. The international breed registry is headquartered in Moscow, Idaho, the heart of the Palouse region—the Appaloosa breed’s namesake and point of origin.
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