The Appaloosa Horse Club’s fantastic new website.

I have to give a shout out to some really fine work. The Appaloosa Horse Club recently unveiled its newly designed website (www.appaloosa.com) and it is a smashing success. It showcases its breed of horse beautifully on both laptop and smartphone. Having been both professional staff and a volunteer for many nonprofit organizations, I know this type of project comes with a big cost in volunteer and staff time, and treasure from the organization’s coffers. IMHO, all looks to have been very well spent. Bravo!

Yes, this is “Arabian” Horse Travel, but like you I’m a horse lover. In fact, Ian and I own some Appaloosas, one of which is a 2019 Araloosa leopard gelding, Fred. His sire is the coal-black Straight Egyptian Arabian, WD Shyhyr. Fred’s dam is a few spot Appaloosa mare named PA Krystal Spring. Our 2021 breeding plans include breeding Krystal and our other few spot Appaloosa mare, Fairest Of Them All, to our Arabian stallions Caravagio and Legacys Renoir+, respectively.

Thanks to our friend, travel writer and photographer, Heather Raulerson, for the photos she took during her 2020 visits to Auld Macdonald Farm. Heather writes about her time as “Horse Ranch Hand and Dog Rustler.”

Here are some highlights from the ApHC’s own press release:
“Our goal was to create a new and modern face for the Appaloosa Horse Club,” said ApHC Advertising & Marketing Director Hannah Cassara. “This redesign opens doors for outreach and growth of the Appaloosa community.”

The new site includes aesthetic enhancements and improved, user-friendly navigation for a more engaging user experience. One highlight is an improved “News” section to help keep members as informed and up-to-date as possible.

ApHC Executive Secretary Lynette Thompson said, “Modernizing our website for an improved member experience has been a years-long project we are so happy to roll out for 2021. While it was a team effort, I especially want to thank our IT and Marketing leadership for bringing this to fruition.”

The Appaloosa Horse Club (ApHC) was established in 1938 with a mission of preserving, promoting and enhancing the Appaloosa breed. The ApHC has since registered more than 700,000 Appaloosas, which are known for their distinctive color, intelligence and even temperament. True to their reputation as an extremely versatile breed, Appaloosas can be found in nearly every discipline including racing, endurance riding and serving as reliable family horses. The international breed registry is headquartered in Moscow, Idaho, the heart of the Palouse region—the Appaloosa breed’s namesake and point of origin.